Luc Hinson is a freelance Ethnographic Researcher & Brand Strategist working to help brands better understand their consumers of today, in order to futureproof them against the changes of tomorrow.
Enough of that pompous third person-ism. With experience working in-field and remotely to facilitate deep-dive ethnographic research, I have acquired the skills to unearth rich, provocative insights and workshop them into actionable strategies.
I have worked with global clients across EMEA, NAM and APAC to gain a clearer, sharper and stronger understanding of who their consumer is, what matters most to them and what that means for the brand.
I employ a combination of mixed research methods, and craft bespoke methodologies depending on client needs and project scale.
Clients I’ve worked for
2019 – Current
Nike (Football, Kids, Men’s, Women’s, NBHD, Swim, ACG), Apple, Facebook, Netflix, Adidas, Spotify, Jordan, LVMH (Moët Hennessy, Stella McCartney), Pernod Ricard (Havana, Chivas), Diageo (Guinness), Warner Music, Dr Marten’s, Red Stripe, Lidl, Olipop, DailyPay, Underarmour, Berghaus
Agencies I have partnered with
2019 – Current
UK: Ask One Question, Anyways, All Corners, It’s Nice That, John Doe, Koto, On Road, Nerds Collective, Platform 13, Tap In, Spectra Connect, Word On The Curb, Pulsar
Netherlands: We Are Pi, Jam3, Squint
My Toolkit
My bread and butter
Ethnographic Interviewing (In-person, Remote)
Quantitative research methods
Strategic analysis
Copywriting
Workshop moderation
Panel Discussion moderation